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Brokerage Events

A brokerage event is a series of prearranged transnational meetings organised at a single venue for SMEs from across Europe. In the contract period between April 2000 and March 2002, 14% of the IRC's TTT agreements resulted from such events..

In general, brokerage events are organised at trade shows, exhibitions or conferences, although some are organised as stand alone events. Using another event as a host for a brokerage event can bring added value for the companies in the form of free entrance to the fair, inclusion in the fair’s catalogue and the opportunity for extra meetings to be organised with other companies attending the event.

The most essential element of any brokerage event is the catalogue of technology profiles. This document is used by the IRCs to match companies and organise meetings. As well as being produced in a paper format, it is also extremely useful to have an online electronic version available. The latter increases flexibility, allowing profiles to be submitted closer to the event and for any changes to be made quickly. IRCs can also instantaneously register interest in a technology profile. Generally the paper version of the catalogue is finalised and printed 4-6 weeks before the event to allow enough time for matching and further company recruitment to take place.

Our clients can either participate in the event individually or can be represented by IRC-Ege. In the latter case, we visit the company and discuss with our clients their needs, find out as much as we can about them, try and imagine what the other companies might ask, go through the chosen profiles and find out what our clients expect from them, making them realise that we will be their representative. After representing our clients in the events we prepare a report and present it to them and finally charge them a small fee for all these services.

During a brokerage event, with half an hour for each meeting, the maximum number of meetings per company is approximately 6 a day. It is also important that time be left for meetings to be organised on the day of the event.

For a brokerage event to be successful there must be a sufficient number of technology profiles for companies to choose from. Most brokerage events have a minimum of 150 meetings organised between companies, this equates to approximately 50 companies attending an event.

Advantages

Successful (17% of TTTs)
Passing trade
Publicity for companies

Disadvantages

Logistically complex (arranging meetings)
Time consuming
Expensive
Can be too big

Partner Search via technology brokereage events

IRC-Ege can use your technology profile to help organise meetings for you at European brokerage events. If you are unable to attend then IRC-Ege can represent your company at these events. IRC-Ege can also promote your technologies at exhibitions, trade fairs, partnering events and through the day to day interaction it has with the rest of the IRC network.